Adidas: Create the

Tomorrow no one has

thought of

2019 marked the 70th anniversary of adidas as well as the founding of the People's Republic of China; a perfect cultural moment to inspire a whole new generation of Chinese creators and celebrate the country’s history. The film follows an up-and-coming sprinter, 17 year-old Li Yuting, as she goes on a run. Along the way, she’ll be supported by the full power of the country: creators and athletes from yesterday, today, and tomorrow.

Executive Creative Director: Carlo Cavallone
Creative Director: Curro de la Villa
Copywriter: KC Hong
Art Director: Christian Lopez, Patric Franz
Director: Salomon Ligthelm