UBER: JUST UBER THERE
Most Singaporeans rely on public transportation to get around.
It's cheap, reliable, and efficient.
So to launch Uber, we had to give them reasons to use our ride-sharing app
which were plastered all around train stations.
"If your boss has a 100% punctuality rule, UBER."
"If you've just finished leg day and can't climb these stairs, UBER."
Part of a long wall that could be read both ways:
"Aren't you tired of walking? Now? What about now? Still walking? Seriously? Need help? Are you ok? Really? Hey. Aren't you tired of walking?"
The start of the long wall along the train station
The end of the long wall
"Go upstairs for a fun night out.
If you can't remember where home is after that, Uber."
"If you like to snooze and snooze and snooze and snooze, Uber."
"If you need time alone with your Korean actor, Uber."
"If you're running late yet again, Uber."
"Try your pick-up lines at over 50 bars. But if you'd rather be picked up, Uber."